DirtQuake is an alternative motoring and lifestyle festival. Working from existing materials, I was asked to art direct the brand, keeping the rebellious spirit, but making it more commercial and consistent. I worked with illustrator Alana McDowell who designed the logo.
From this, I designed and developed a fully-branded website to help market the event, which provides online registration and news. Other output includes POS stand, DJ truck, flyers and apparel.