Shoot You is an agency who specialises in creating animation and video.
Working with the senior producer and creative director, I was tasked with reinvigorating the brand identity, so it had more positive connotations and reflected the companies output more cohesively.
I developed a strong logotype with a small red dot, hinting at the recording light of the video camera. It could also be used to express personality through movement and thus reflect the animation output.
After we had established the new identity, I designed a responsive website which was clear and simple but also put the companies creativity centre-stage.